Reid Parham » identity and branding

Cascade Pacific Website

Reid — Tue, 01 May 2007 09:07:38 +0000

Cascade Pacific Resource Conservation and Development connects citizens, businesses and governments in six Oregon counties — Benton, Lane, Linn, Lincoln, Marion and Polk. This USDA-backed group aims to promote sustainable ecology and bioregionalism by assisting and managing grant-funded projects.

Standards-compliant XHTML and CSS with a WordPress back end.

Cascade Pacific Stationary

Reid — Wed, 11 Apr 2007 09:53:42 +0000

This all ties back to the earth, the horizon, the ground. Itâ€™s about people coming together for specific reasons, seeking action. Tell me a storyâ€”let me know why it matters and how youâ€™ll take care of my needs.

Cascade Pacific Brand Position

Reid — Wed, 07 Mar 2007 09:18:39 +0000

Giraffe Project Standards Manual

Reid — Mon, 04 Dec 2006 10:02:06 +0000

Giraffe Project Stationary

Reid — Sun, 03 Dec 2006 01:05:23 +0000

LibraryFind Animated Logo

Reid — Fri, 01 Dec 2006 10:43:36 +0000

LibraryFind Website

Reid — Fri, 01 Dec 2006 10:05:23 +0000

Standards-compliant XHTML and CSS.

LibraryFind Logo and Wordmark

Reid — Fri, 01 Dec 2006 10:00:26 +0000

LibraryFind brief, process

Reid — Fri, 17 Nov 2006 07:58:04 +0000

Summary

Branding this newly-trademarked project will enhance the legitimacy, efficiency and value of the communicative efforts behind it.

Those inside the organization will benefit from enhanced cohesion and morale; externally, the brand will find greater resonance with target audiences.

Objectives

Research of organization and competitors
Clarification of purpose
Synthesis of message
Design of look and feel
Extend design to collateral

Outcomes

The identity for LibraryFind will set an example in its field, increase brand-awareness, enhance the position of the brand, increase audience usage and participation and insure the projectâ€™s future.

Type studies: looking at sans serif, ornamented sans serif, script, blackletter/gothic and handwriting typefaces ranging from organic to technical allowed a font to be chosen.

Color studies: derived from the OSU identity and brightened up for contrast, a color pallette was chosen.

Aesthetic emotion: to give the wordmark meaning, it was combined with illustrative features.

brand touchpoints: with a wordmark established, other parts of the brand could be created, including the default appearance for the software

Giraffe Project Wordmark

Reid — Tue, 07 Nov 2006 00:53:50 +0000