Reid Parham » process http://kerplow.com BFA Graphic Design Thu, 17 Nov 2011 02:48:36 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 LibraryFind brief, process http://kerplow.com/item/89/libraryfind-brief http://kerplow.com/item/89/libraryfind-brief#comments Fri, 17 Nov 2006 07:58:04 +0000 Reid http://kerplow.com/item/89/libraryfind-brief Continue reading →]]> Summary

Branding this newly-trademarked project will enhance the legitimacy, efficiency and value of the communicative efforts behind it.

Those inside the organization will benefit from enhanced cohesion and morale; externally, the brand will find greater resonance with target audiences.

Objectives

  1. Research of organization and competitors
  2. Clarification of purpose
  3. Synthesis of message
  4. Design of look and feel
  5. Extend design to collateral

Outcomes

The identity for LibraryFind will set an example in its field, increase brand-awareness, enhance the position of the brand, increase audience usage and participation and insure the project’s future.

libraryfind brief

Type studies: looking at sans serif, ornamented sans serif, script, blackletter/gothic and handwriting typefaces ranging from organic to technical allowed a font to be chosen.

Color studies: derived from the OSU identity and brightened up for contrast, a color pallette was chosen.

Aesthetic emotion: to give the wordmark meaning, it was combined with illustrative features.

brand touchpoints: with a wordmark established, other parts of the brand could be created, including the default appearance for the software

]]> http://kerplow.com/item/89/libraryfind-brief/feed 0 NWDA identity redesign process http://kerplow.com/item/53/nwda-identity-redesign-process http://kerplow.com/item/53/nwda-identity-redesign-process#comments Wed, 21 Jun 2006 08:24:28 +0000 Reid http://kerplow.com/item/53/nwda-identity-redesign-process NWDA redesign process

]]> http://kerplow.com/item/53/nwda-identity-redesign-process/feed 0 Dad’s Weekend Process 2 http://kerplow.com/item/81/dads-weekend-process-2 http://kerplow.com/item/81/dads-weekend-process-2#comments Wed, 12 Oct 2005 21:10:34 +0000 Reid http://kerplow.com/item/81/dads-weekend-process-2 dear dad

]]> http://kerplow.com/item/81/dads-weekend-process-2/feed 0 Dad’s Weekend Process 1 http://kerplow.com/item/80/dads-weekend-process-1 http://kerplow.com/item/80/dads-weekend-process-1#comments Wed, 12 Oct 2005 21:09:18 +0000 Reid http://kerplow.com/item/80/dads-weekend-process-1 dads can or cannot

]]> http://kerplow.com/item/80/dads-weekend-process-1/feed 0 Art 228: Groupings for purpose http://kerplow.com/item/64/art-228-groupings-for-purpose http://kerplow.com/item/64/art-228-groupings-for-purpose#comments Sun, 30 Jan 2005 20:11:05 +0000 Reid http://kerplow.com/item/64/art-228-groupings-for-purpose persuasive

poetic

]]> http://kerplow.com/item/64/art-228-groupings-for-purpose/feed 0 Art 228: 100 Studies of Binary Opposites http://kerplow.com/item/63/art-228-100-studies-of-binary-opposites http://kerplow.com/item/63/art-228-100-studies-of-binary-opposites#comments Fri, 21 Jan 2005 20:06:27 +0000 Reid http://kerplow.com/item/63/art-228-100-studies-of-binary-opposites color and grey
color … grey

defined and undefined
defined … undefined

freedom and restraint
freedom … restraint

global and local
global … local

intuitive and unintuitive
unintuitive … intuitive

lie and truth
lie … truth

masculine and feminine
masculine … feminine

modern and postmodern
modern … postmodern

mortal and immortal
mortal … immortal

order and chaos
order … chaos
pain and pleasure
pain … pleasure

peace and war
peace … war

smart and dumb
smart … dumb

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