LibraryFind brief, process

Summary

Branding this newly-trademarked project will enhance the legitimacy, efficiency and value of the communicative efforts behind it.

Those inside the organization will benefit from enhanced cohesion and morale; externally, the brand will find greater resonance with target audiences.

Objectives

1. Research of organization and competitors
2. Clarification of purpose
3. Synthesis of message
4. Design of look and feel
5. Extend design to collateral

Outcomes

The identity for LibraryFind will set an example in its field, increase brand-awareness, enhance the position of the brand, increase audience usage and participation and insure the project’s future.

Type studies: looking at sans serif, ornamented sans serif, script, blackletter/gothic and handwriting typefaces ranging from organic to technical allowed a font to be chosen.

Color studies: derived from the OSU identity and brightened up for contrast, a color pallette was chosen.

Aesthetic emotion: to give the wordmark meaning, it was combined with illustrative features.

brand touchpoints: with a wordmark established, other parts of the brand could be created, including the default appearance for the software